Perfect Seven
Dear Young Women in Business, You’ve asked many and often the secret to success in your career, and I’m here now to tell you the key. Are you sitting down? Ready? You need to be a seven out of ten. You know a Seven....
Dear Young Women in Business, You’ve asked many and often the secret to success in your career, and I’m here now to tell you the key. Are you sitting down? Ready? You need to be a seven out of ten. You know a Seven....
At week six, we offered a “binge” viewing period where all episodes to date were free for 48 hours. To promote that, we did some book readings but we also spray-chalked the The Underwriting logo outside investment banks...
Twelve weeks is at once a very short and very long time, and Brooke Botsford and I filled it by going a little wild with the stealth marketing. Given The Underwriting is about a location-based dating app, it made sense w...
Finally, Aram Rappaport and Windward Entertainment took my book trailer script and made it sing with this whopper of a video trailer, and we were off to the races....
When I got back to New York, work got going on the website. John Crepezzi masterminded the tech, while the immensely talented Meredith Flynn ran around with Brooke Botsford and me, snapping photos of New York and San Fra...
Given it’s about an IPO, there’s a lot of finance speak in the story. To explain it, I hit up one of my favorite business school classmates, Nick Hungerford, founder & CEO of NUTMEG, a personal finance website that w...
There are a lot of characters and scene locations in The Underwriting. To make all of that easier to follow, I made business card bios, and a Pinterest map that called out all the locations in each week’s episode....
Si introduced me to Dom Hammond, the extraordinary vocalist who was also doing the post-corporate-explore-your-passion thing. He read the draft and composed a title theme song, “Looking Glass”....
I wrote the manuscript for The Underwriting in the summer of 2013. I’d just quit my job at J.P. Morgan and moved to London for four months, where I camped out in the [generously offered] spare bedrooms of friends across...